Remarketing brings back to your website up to 50% of lost visitors. It is an effective way to remind about yourself to people who were interested in your services before.
Website visitors are recorded and information about their behaviour is used for remarketing purposes. When people are browsing on other websites, they are followed by ads across the internet.
There are number of remarketing strategies, for example:
- New seasonal clothing sale – ads for customers who bought previously;
- New concert – ads for those who were viewing events list before;
- Unfinished sale – for visitors who were interested in your products but left your website;
- New product – for regular customers.